MLB FilmRoom

In collaboration with the content and baseball data teams, we led the effort to integrate Google Cloud infrastructure, making MLB's extensive video library accessible to fans. Our focus was on:

Improving Discoverability: We designed a user-friendly filtering system, making it easy for fans to find their favorite video clips of players, games, teams, or plays.

Increasing Engagement: By opening up the video library, fans were able to stay engaged on MLB.com for longer periods of time and increasing video views.

Protecting Content Integrity: We empowered fans to create their own videos with their selected clips on MLB.com, which in part reduced off-platform editing of MLB videos (ensuring better control over content distribution and brand reputation).

As a bonus: This was the first ground up feature to use the new MLB design system.

Role: Senior Product Designer

Responsibilities: Research, User Testing, Design System Maintenance, Product Design